Program Content


Semester-I
Code SUBJECT
BBA-101 Fundamentals of Management
BBA-102 Organizational Behavior
BBA-103 Managerial Economics
BBA-104 Accounting and Financial Analysis
BBA-105 Business Law
BBA-106 Business Organization and Ethics
BBA-008 Environmental Studies (Qualifying paper)
Semester-II
Code SUBJECT
BBA-201 Quantitative Techniques for Business
BBA-202 Business Communication
BBA-203 Human Resource Management
BBA-204 Marketing Management
BBA-205 Business Environment
BBA-206 Fundamentals of Computer
BBA-207 Assessments on Soft Skill Based on Presentations/ G.D/ Personality traits
Semester-III
Code SUBJECT
BBA-301 Advertising Management
BBA-302 Team Building & Leadership
BBA-303 Indian Economy
BBA-304 Customer Relationship Management
BBA-305 Management Information System
BBA-306 Income Tax Law & practice
Semester-IV
Code SUBJECT
BBA-401 Consumer Behavior
BBA-402 Financial Management
BBA-403 Production& Operation Management
BBA-404 Sales& Distribution Management
BBA-405 Research Methodology
BBA-406 Entrepreneurship & Small Business Management
BBA-407 Computer Oriented Practical &Viva- Voce
Semester-V
Code SUBJECT
BBA-501 Arithmetic Aptitude
BBA-502 Aptitude Reasoning
BBA-503 General Business Awareness
BBA-504 General English
BBA-505 Elective Paper M-1/ F-1
BBA-506 Elective Paper M-2 / F-2
BBA-507 Summer Training Project Report based Viva- Voce
Semester-VI
Code SUBJECT
BBA-601 Strategic Management & Business Policy
BBA-602 Operation Research
BBA-603 Fundamentals of E Commerce
BBA-604 Economic and Industrial Law
BBA-605 Elective Paper M-3/ F-3
BBA-606 Elective Paper M-4/ F-4
BBA-607 Comprehensive Viva-Voce
The Elective papers in the functional specialization will be as follows:

Marketing:
M-1 Rural Marketing

M-2 Service Marketing

M-3 Retail Management

M-4 Digital Marketing

Finance:

F-1 Corporate Taxes-Direct and Indirect Tax

F-2 Financial Institutions & Investment Management

F-3 Cost and Management Accounting

F-4 Company Accounts