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Live Project of PGDM

November 23, 2016

Live Projects has its own importance in the career of students who are pursuing PGDM. Main objective of such projects is to provide students an insight regarding internal working of an organization. It gives students an exposure to current work practices as opposed to theoretical knowledge provided in class room.

PGDM students of INMANTEC Business School participated in Indian International Trade Fair 2016 @ Pragati Maidan, New Delhi on November 23rd, 2016.

This mega annual event aims to focus on the Indian Business Practices, challenges faced by the corporates in India, and some special International Alliances, their implications on the business scenario, change needed and key strategies for successful business performance. As students pursuing an ambitious career in marketing and management, the students interacted with Entrepreneurs, Sales Staff and Consumers from different spheres of life, who shared their views with our students through interactive sessions.

This project was enriching and students had a great learning experience. This team based Project activities included following:

1. Consumer Preference for food stalls
2. Visitors’ Attributes for state wise hall
3. Marginal Revenues
4. Effect of Demonetization on IITF
5. Responsiveness towards Digital India Theme
6. Study on Retail Staff
7. Buying Behaviour
8. Promotional Strategies in IITF 2016
9. Changes to be made for IITF 2017
10. CRM Practices in IITF

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November 23, 2016


Integrated Academy of Management & Technology
NH 24, Near Dasna Crossing, Adhyatmik Nagar, Udyog Kunj
Ghaziabad, U.P 201009 India
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