Program Content


Semester-I
CodeSUBJECT
BBA-101Fundamentals of Management
BBA-102Organizational Behavior
BBA-103Managerial Economics
BBA-104Accounting and Financial Analysis
BBA-105Business Law
BBA-106Business Organization and Ethics
BBA-008Environmental Studies (Qualifying paper)
Semester-II
CodeSUBJECT
BBA-201Quantitative Techniques for Business
BBA-202Business Communication
BBA-203Human Resource Management
BBA-204Marketing Management
BBA-205Business Environment
BBA-206Fundamentals of Computer
BBA-207Assessments on Soft Skill Based on Presentations/ G.D/ Personality traits
Semester-III
CodeSUBJECT
BBA-301Advertising Management
BBA-302Team Building & Leadership
BBA-303Indian Economy
BBA-304Customer Relationship Management
BBA-305Management Information System
BBA-306Income Tax Law & practice
Semester-IV
CodeSUBJECT
BBA-401Consumer Behavior
BBA-402Financial Management
BBA-403Production& Operation Management
BBA-404Sales& Distribution Management
BBA-405Research Methodology
BBA-406Entrepreneurship & Small Business Management
BBA-407Computer Oriented Practical &Viva- Voce
Semester-V
CodeSUBJECT
BBA-501Arithmetic Aptitude
BBA-502Aptitude Reasoning
BBA-503General Business Awareness
BBA-504General English
BBA-505Elective Paper M-1/ F-1
BBA-506Elective Paper M-2 / F-2
BBA-507Summer Training Project Report based Viva- Voce
Semester-VI
CodeSUBJECT
BBA-601Strategic Management & Business Policy
BBA-602Operation Research
BBA-603Fundamentals of E Commerce
BBA-604Economic and Industrial Law
BBA-605Elective Paper M-3/ F-3
BBA-606Elective Paper M-4/ F-4
BBA-607Comprehensive Viva-Voce
The Elective papers in the functional specialization will be as follows:

Marketing:
M-1 Rural Marketing

M-2 Service Marketing

M-3 Retail Management

M-4 Digital Marketing

Finance:

F-1 Corporate Taxes-Direct and Indirect Tax

F-2 Financial Institutions & Investment Management

F-3 Cost and Management Accounting

F-4 Company Accounts

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